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WordPress Lessons: From Beginner to Advanced
WordPress training lessons make it easier to manage your website, and get the most out of it.
The price is 40 euro for a 30 minute consultation.
If you’re just starting out, an introductory session can bring you up to speed quickly and get you comfortable with running a WordPress website.
Experience with WordPress or web design is not required. As long as you can use a computer, you can create a great website. It just takes a little while to learn the basics of WordPress and then you can easily create and run as many websites as you like.
If you are already familiar with WordPress and are looking to develop your knowledge further, our customised lessons will help you get the most out of your website.
A great way to get the most of our your sessions is to create a list of questions you have. If there are topics you don’t understand yet, or if you’d like to figure out how to set something up, add it to your notes and we can address it straight away.
TOPICS COVERED IN WORDPRESS TRAINING SESSIONS
There are plenty of topics we can look at in the world of WordPress. Not all of them may be relevant for you, so we’ll move at a pace that suits you and get as much ground covered as possible.
Here is a list of some of the topics that we can cover in our private or group lessons:
WORDPRESS DASHBOARD TOUR
When you first log in to a WordPress website, you’ll land on the dashboard.
We’ll take a tour of the WordPress dashboard as a great first step in getting aquainted with managing a WordPress website.
The dashboard has all of the controls that you’ll need to edit and manage your website.
With a couple of clicks, you can create a new page, read your comments, or change your site’s settings.
Getting comfortable with the dashboard is the first step on the journey to WordPress mastery.
HOW TO BUY A DOMAIN NAME
Buying a domain name is one of the first steps to setting up a website.
What web address are your visitors going to find your website at?
If you want your customers to find you when they visit www.yourbrand.com, you’ll need to buy that domain.
Perhaps the better word for it is rent the domain, since you will need to renew your purchase every year in order to maintain control of the domain.
It doesn’t cost very much to buy a domain for a year – something like 10 – 50 euro, depending on the type of domain.
The good news is, if you keep renewing your domain every year before it expires, nobody else will be able to take it from you. You can hang onto it for 50 years if you want.
If your domain name turns out to be worth a lot of money to someone else, you can always sell it to them if they get in touch.
Running a website on your own domain gives your brand a home on the internet, and it’s one that you control.
For many businesses it’s often much preferable to have your own domain name rather than just running a page on Facebook or some other social media site.
We’ll cover where to buy domain names. There are a few options but they are all mostly the same.
Figure out whether you want a .com or .net or .ie? What’s the difference?
We’ll learn how to get your website running on your new domain, and we can address some miscellaneous domain topics like renewals and your privacy.
HOW TO SET UP WEB HOSTING
Your website needs somewhere to live, so we’ll look at how to buy web hosting and set it up so your website is available worldwide, 24/7.
If you are interested in high performance managed WordPress hosting that loads your website as quickly as possible, have at look at our WordPress hosting packages. We charge by the month, so you don’t have to buy 12 months of hosting up front like many other web hosts.
If you’re not quite ready for one of our managed hosting packages, we can look at how easy it is to get set up with one of the more popular standard website hosting companies. It doesn’t take long.
WORDPRESS INSTALLATION & SETUP
WordPress is the software that will power your website. It will help you manage all of your content, and it will give you a load of other tools.
WordPress is open source software that you have full rights to modify and use as you please, so that is nice.
We’ll learn how to set up a WordPress site from scratch, and then we’ll explore how to create new pages, blog posts, add images, videos, audio and more to bring the site to life.
CREATING AND ORGANISING YOUR POSTS AND PAGES.
Learn how to create professional looking pages and posts.
Learn how to style your content and create professional looking posts and pages. We’ll also look at how to organise your content and how to build an easy to use website.
Learn how to add new features to your website using WordPress plugins.
Plugins let you extend and add new features to your website. Plugins can help you with contact forms, search engine optimisation, handling spam comments and plenty more. Many of these plugins are free and are easy to add to your site.
There are over 40,000 plugins out there, so which ones do you need?
We’ll look at some of the most popular plugins, from performance enhancing cache systems to social media integrations.
There are also loads of SEO plugins, which can help improve your sites search rankings.
We also maintain a list of recommended WordPress plugins.
While plugins are an easy way to add functionality to your site, they can also cause a bit of trouble if you’re not careful. We’ll talk about how to keep your plugins up to date and how to find trustworthy, well tested plugins.
LEARN SEARCH ENGINE OPTIMISATION
Search Engine Optimisation is about how to build a website that ranks well in the search results.
There are lots of factors that go into getting a good ranking but we’ll look at the most important basics – great content, website performance and backlinks.
GET INTO THE LOCAL SEARCH RESULTS (LOCAL SEO)
Here’s a quick free tutorial we put together to help you get your business listed in the local search results:
HOW TO ADD IMAGES, AUDIO & VIDEO
Adding media to your website is easy. You can embed videos from YouTube, Vimeo or Vine straight into your posts, add images from Instagram or add an audio recording from your computer.
Here is a picture of a chart I found online, and simply dropped into the editor:
ADVANCED WORDPRESS TRAINING
If you already have a lot of experience with WordPress, we can dive into some of the more advanced topics.
It’s pretty helpful to learn about which page on your site is the most popular with your visitors. It’s also helpful to get a little bit of information about who your visitors are.
If you manage a website for someone else, generating a monthly report of website performance can be a great way to keep your client engaged.
Metrics can be helpful guides when you are trying to build a great website.
We’ll teach you how to add Google Analytics to your site in order to unlock a wealth of information.
Google Analytics is completely packed with features. It will help you to understand lots of things, like the following:
- Who your visitors are.
- Where they come from.
- How long they stay on your website.
- Which of your posts are the most popular.
- What search terms people are using to find your site.
For users that are already used to using Google Analytics, we can get more advanced with services like HotJar (watch videos of your visitors browsing your website), Kissmetrics, Google Tag Manager and more.
INSTALLING AND CUSTOMISING THEMES
With WordPress, you can change your entire site layout and color scheme by installing a theme. Your content stays the same, but the website can take on an entirely new look.
There are both free themes and paid themes available. Many of these themes have been put together by excellent designers, look professional and don’t take much time to set up. If you’re looking for a free theme, the best place to start is the WordPress Theme Directory.
At your lesson, we can explore how to find a suitable theme for your project, and how to get it installed and configured correctly for your website.
Do you ever find yourself reading comments?
If you like, you can let people leave comments on your posts, so they can ask questions and tell you what they’re thinking. It’s a simple way to get in touch with your audience and comment sections often add value to the page.
You can choose to approve or disapprove each comment as they come in, so you’re always in control of what’s written on your website.
Maybe you’d like to get a larger team working on your website. Once again, WordPress makes it easy. You can create as many user accounts as you need for contributing authors or editors.
We’ll show you how to create these accounts, and how to make sure your users can’t do anything to the website they’re not supposed to.
Learn how to securely process credit card payments using services such as PayPal or Stripe. Get notifications on your phone as payments come in, and easily issue refunds whenever you need to.
DEALING WITH SPAM
There are some bad guys out there who have written computer programs that search the internet for WordPress sites, and once the program finds a website, it starts posting all sorts of nonsense comments, including links to nasty websites.
We’ll teach you how to recognise this spam and show you how to deal with it. Once you’ve got an anti-spam system set up you won’t have to deal with it ever again.
ADVANCED SEO TRAINING
Google uses hundreds of measurements in order to figure out where rank each website for each query, so climbing the search results ladder can take a while. However, the increased traffic that comes from the number 1 spot generally makes it worth all the hard work.
We’ll cover the basics of SEO, and we can continue on to more advanced topics if you are already familiar with the game of climbing search results. We’ll also look at which WordPress SEO plugin is best for your website.
WORDPRESS WITH A SHOPPING CART
If you’d like to sell a product on your site, and have your website take payments, WordPress can save the day yet again.
For those who are interested, we tour WooCommerce, an excellent free package that converts WordPress sites into fully functional web stores, complete with product listings, reviews, PayPal integration, Stripe integration and more.
BACKING UP A WORDPRESS SITE
If you’ve put a lot of time into a website, it makes sense to set up a backup system in case something bad happens. We’ll show you some great set and forget backup tools that will keep your work safe.
Automatic backups are included for free with our WordPress hosting packages, if you’d like us to handle everything for you.
Even better than restoring from a backup, you can ensure nothing happens to your site in the first place by keeping your website up to date.
Whenever a security vulnerability in WordPress is discovered by the WordPress development team, they will fix the problem and send out an update notification to all the WordPress sites around the world.
If you hit that “Update Now” button nice and often, your site will hopefully always be one step ahead of any attackers because you’ll have added the latest security patches available.
We’ll talk about making updates run automatically, and handling plugin updates and theme updates. we can also take a look at some popular WordPress security plugins.
One to one training sessions are €40 per 30 minutes. You can schedule as much time as you need, and you can start with a single 30 minute session to see how helpful it is for you.
We keep the lesson fun and moving at a pace that suits you. If you need help with other digital marketing tools like Mailchimp, we can cover those too.
You can book one session at a time, so if you’d like to give it a try, send us a message with this form and we’ll get right back to you to organise a time for your lesson.