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WordPress is an open source content management system. It simplifies many of the technicalities of running a website, and makes it possible to write simple english and publish on the web without needing to worry about code. It is free to use, modify and commericialise.
Originally WordPress was designed as blogging platform, but thanks to a huge community of users and developers, it has grown into a fullly featured web publishing platform. You can build nearly nearly any kind of website, from shops to magazines to porfolios.
WordPress is easy to set up, manage and update. It is easy to add functionality to the site as your business develops, without having to hire a web developer. It gives your brand a home on the internet. One that you control, rather than a page inside another site like Facebook.
WordPress has become an immensely important tool for businesses across the globe, as it makes it much easier for non-technology companies to publish on the internet.
Once you learn WordPress, you’ll be able to create website after website, easily. You can build sites for side projects, events, consulting services etc. As many as you can. Many businesses have room for improvement in their digital strategy, and WordPress is a marketing weapon of choice for some of the biggest brands in the world. Sony Music, Beyonce, Fortune and Reuters all run WordPress.
Lessons available around the world at a time that suits you.Send a message to book a session
There are loads of domain registrars out there. We’ll show you our favourite registrars, how to get the cheapest price, and where you can pick up a .ie domain.
We’ll walk through adding the domain to your website, creating sub-domains and adding multiple domains to the same site.
We’ll show you a couple of hosting options at different price points, with the more expensive packages offering improved performance, and more control.
One of the most popular web hosts is Bluehost, we’ve built many sites on Bluehost, and their One Click Install feature makes it fantasically easy to get a WordPress site up and running in just a few minutes.
Content marketing is a mixture of science and art. Writing great content takes some work, but it gives your users a reason to stay on your site. It will encourage them to get involved with what you’re doing, and your site will rank nice and high in Google.
We’ll cover content marketing strategies, types of content, and we’ll show you examples of great content and the success it generated.
So once you’ve built the frame of your website, what would you like to put on it? We’ll walk you through figuring out what the most effective content would be for your website, how to put it together and how to get it looking great.
You can organise your posts with categories and tags. We’ll talk about why you might want to do that, and look at how easy it is to do.
Pages and posts, although very similar, behave slightly differently. We’ll explain when you might want to use posts and when it’s a page you’re looking for.
WordPress makes it very easy to add media to your content. You can put videos from YouTube, Vimeo or Vine straight into your posts, add images from Flickr or add an audio recording from your computer. WordPress keeps all the files that you upload easily accessible in the Media Library, where you can edit the files and add extra information. WordPress and a laptop are an amazing broadcasting combination.
If you like, you can let people leave comments on your posts, so they can ask questions and tell you what they’re thinking. You can choose to approve or disapprove each comment as they come in, so you’re always in control of what’s written on your website.
There are some bad guys ut there who have written computer programs that search the internet for WordPress sites, and once the program finds a website, it starts posting all sorts of nonsense comments, including links to nasty websites. We’ll teach you how to recognise this spam and show you how to deal with it. Once you’ve got an anti-spam system set up you won’t have to deal with it ever again.
WordPress is like Mystique from X-Men. It can look whatever way it wants. You can change your entire site layout and color scheme by installing one of the the many many free and commercial themes avaiable. Many of these themes have been put together by excellent designers and can look quite professional. Looking truly professional might take a bit more work in order to properly fit the design to your brand, but installing a theme is all thats needed for plenty of simple websites.
We’ll help you find which wordpress theme you should use.
Maybe you’d like to get a larger team working on your website. Once again WordPress makes it easy. You can create as many user accounts as you need for contributing authors or editors. We’ll show you how to create these accounts, and how to make sure your users can’t do anything to the website they’re not supposed to.
So there’s 40,000+ plugins. Which ones do you need? We’ll look at some of the most popular plugins, from performance enhancing cache systems to social media integrations. There are also loads of SEO plugins. While they’re an easy way to add functionality to your site, plugins can cause a bit of trouble if you’re not careful. They can slow down WordPress and introduce some insecurities. We’ll show you what our favourite plugin setup looks like and explain how we got there.
Google uses over 300 metrics in order to rank each website, so climbing the search results ladder can take a lot of fiddling, but the increased traffic that comes from the number 1 spot generally makes it worth all the hard work.
A backlink is a link on somebody elses website, pointing at your website. These links are important because they are what Google used to use in order to rank websites. The idea was, the more websites linked to Website A in their content, the more important Website A must be.
Nowadays things are a lot more complicated. “Black Hat” SEO guys were gaming the old system, generating thousands of fake backlinks in order to trick Google. Google had to learn new ways to rank its search results, adding tons of new measurements like user behaviour, content analysis and page speed metrics in order to better sort the wheat from the chaff on a sprawling internet.
We’ll dive into SEO in more detail if you’re interested, looking at a wide array of strategies to increase traffic.
Our WordPress lessons are available around the world, at a time that suits you.Send a message to book a session
It’s pretty helpful to learn about what content on your site is the most popular with your visitors, and who your visitors are. Metrics can be helpful guides to building a great website. We’ll teach you how to add Google Analytics to your site in order to unlock a wealth of information, like:
If you’d like to sell a product on your site, and have your website take payments, WordPress can save the day yet again. For those who are interested, we tour WooCommerce, an excellent free package that converts WordPress sites into fully functional web stores, complete with product listings, reviews, paypal integration and more.
If you’ve put a lot of time into a website, it makes sense to set up a backup system in case something happens to the site. We’ll show you some great set and forget backup tools that will keep your work safe.
Even better than restoring from a backup, you can ensure nothing happens to your site in the first place by keeping your site up to date at all times.
Whenever a vunerability in WordPress is discovered by the WordPress development team, they will fix the problem, harden WordPress and send out an update notification to all the WordPress sites around the world. If you hit that “Update Now” button nice and often, your site will hopefully always be one step ahead of any attackers. We’ll talk about making updates automatic, plugin updates and theme updates, and well as installing security plugins.
It’s a lot of fun to run a website, and WordPress makes it easier than ever. Get in touch today and we’ll have a chat about what you’d like to learn how to do. If you’re just starting your first website, we can start at the beginning, or if you’ve been running a website for a while and would like to take it to the next level, we can start with more advanced topics.
Our online lessons are powered by Skype or Google Hangouts. No matter where you are in the world, we can still talk WordPress, at a time that suits you.Reserve your place
If you'd rather get your classes in person, there are 1 on 1 or group classes available at your business location, if you're situated in Dublin or Wicklow, Ireland.Get in touch