SEO Training

Comprehensive and modern SEO training. Available in one on one, group & Skype lessons.

If you’re new to SEO or SEM (Search Engine Marketing), our SEO training course will give you a head start in an important, growing industry.

SEO topics covered in our course:

How to boost your ranking

We’ll take a detailed look at modern SEO and explore the techniques that work in 2017, not those that worked in 2010.

The search engines are constantly updating their ranking algorithms – Google have said they tweak their ranking system roughly 500 times a year.

Avoiding Penalties (for over-optimised websites)

Google updates their algorithm all the time, tweaking the results are often designed remove “spammy”, irrelevant websites from the top search results.

Many SEO techniques that worked wonders in the past will get your website penalised today.

Google doesn’t like shady web trickery, it prefers to trust in brands.

We focus on teaching techniques that pay off in the long run, and not “black hat” techniques that can blow up in your face.

Generating Reports

Here at Focalise we use SemRush and Google Search Console to get the lowdown on how our sites are ranking day-to-day.

It is very useful to see how your new content or optimisations impact your placement in the search results, and it will inspire you to work harder for that number 1 position.


Keywords are a core concept at the heart of SEO. We’ll explore them in-depth, with keyword research tips, tools and checklists that will help you uncover the most profitable keywords for your business.

People type many kinds of things into search engines and some searches carry more commercial intent than others.

We’ll show you how to find high-conversion keywords so you get as many sales as possible.

Link Juice & Backlinking

Link juice is the “energy” that gets passed through to your site when a great website links to yours. Each link is like a vote for your site, but not all votes are equal. We’ll talk about how to get lots of link juice.

More topics covered in our SEO training pack:

  • What is Search Engine Optimisation?
  • Why do I need SEO?
  • How Google works.
  • What not to do.
  • What Google asks for.
  • Panda, Penguin, Hummingbird and other Google updates.
  • How SEO has changed.
  • Keyword Research.
  • Long Tail Keywords.
  • Judging the value of a keyword.
  • How to create landing pages
  • Query Types.
  • Commercial Intent.
  • How to create great content.
  • Usability & User Experience.
  • Link structures.
  • On-Page Optimisation.
  • Title Tags.
  • Meta Tags.
  • URL Structures.
  • Dealing with duplicate content.
  • Rich Snippets.
  • Web Hosting and Page Speed.
  • Purchasing seo services.

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