Local Search Optimisation Guide

This Local Search Optimisation Guide is designed help you improve your position in local search queries, such as these:

Electrician in Dublin
Indian Takeaway Near Here
Web Design Wicklow

Nowadays Google serves up different search results depending on who is searching, and where they are. When a user enters a search query like the three above, Google understands that the user probably doesn’t want to order a takeaway from a restaurant on the other side of the world, they’re going to need to find a local restaurant if they want to get their dinner while its still warm.

So the first step in local search optimisation is ensuring that Google understands where your business is.

1. Get set up on Google My Business

You may have noticed that if you search for a service in an area, Google will often display a large map with the various businesses in the area. Getting your business properly set up on Google My Business is the first step on the road to getting a prime placement in this section of the search results.

Some tips for when you’re setting up your Google My Business account:

  1. Use the same business name as you do on your website.
  2. Add a great description for your business.
  3. Choose the correct category for your business.
  4. Upload some photos, logos and imagery so your business stands out in the search results.
  5. Add the same phone number(s) as you have written on your website.
  6. Add the same business address as you have written on your website.
  7. Add your opening hours.

verifying your business location

When you submit your listing, it will be unverified until you prove to Google that your business is where you say it is. This is done by entering a confirmation code that will arrive on a postcard at the address you have specified. Once you’ve entered that code, your business will be verified and should soon be showing in the local search results, although it can take a little while to climb the rankings.

 

2. Establish your important business info

 

The business title that you use on your website and other places on the web is important to the search engines. If your brand is consistent across all of the different data sources that Google looks at, you are helping Google establish trust in your business.

You should use the exact same business title on your website, your social media accounts, Google My Business accounts and anywhere else your business appears on the internet.

Include your business name, address and phone number on your website, and make sure its very easy for visitors to understand how to find that information if they want to get in touch. Google are keeping score and will reward improved user experience with improved rankings.

 

3. improve your website

Many local business websites are lacking when it comes to content. Expanding the content on your website and engaging your visitors will help in building authority for your brand and your ranking will improve.

Google also likes fast websites, since no users like waiting around for 10 seconds while the page loads. Loading times matter when you’re making a first impression.

Get in touch with us if you’d like help with your website’s content and performance.

4. Ask your customers for reviews

If Google sees your business gets a lot of reviews from real people, it may improve your ranking. An abundance of positive reviews signifies a tested, trustable brand.

5. Get on the Local Directories

It can be effective to register your business with websites that list local businesses, such as Yelp and Cyclex. There are loads of these websites out there, and while you don’t need to be on every single one, adding consistent listings to a few of these websites can help your ranking. Have fun, but don’t go overboard all at once.

 

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